2026

MIAMI SWIM WEEK® - Swimwear and Resort Fashion

The world’s premier Swim & Resortwear Fashion Week in Miami Beach returns from May 27 to June 1

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The pool at Strawberry moon

Welcome!

The Official Miami Swim Week® – The Shows is the globally recognized premier platform for swimwear fashion, showcasing cutting-edge swimwear, beachwear, and resort wear. As the largest and most influential swim fashion week, Miami Swim Week® highlights Miami’s creative pulse and drives the global fashion business forward. By creating a space for top designers, emerging brands, and international buyers, the event fuels the growth of the swimwear industry. Through collaborations, industry advocacy, and strategic showcasing in key global markets, Miami Swim Week® continues to elevate Miami as a global fashion hub.

Miami Swim Week® plays a transformative role in the swimwear fashion week scene, providing a platform for emerging independent designers, Latin-Caribbean designers, Black-owned brands, and established names like Sports Illustrated, Oh Polly, Cuphe, Nicole Miller, Maaji, and Honey Birdette. Melisa Odabash, Grayven, Elle Swimwear, Ema Savahl to name a few

Our Vision

We passionately believe in the power of innovative ideas and socially conscious businesses to shape the world. Our vision aligns with creating sustainable swimwear fashion and socially responsible practices while supporting the growth of the swimwear fashion week community in Miami & beyond

Our Mission

We are dedicated to environmental improvements that foster a sustainable future in fashion and create social and economic benefits in the communities where we operate. By building creative and diverse teams, we inspire others to engage with the swimwear and fashion industry responsibly.

Miami Swim Week® as a platform

The premier yearly event on the global swimwear and fashion calendar, MSWS, is a celebrated platform for designers and brands to exhibit their creations in swimwear, resort wear, and beauty industries. It serves as a springboard for both up-and-coming and well-established designers worldwide, fostering business expansion and collaborative opportunities in Miami Swim Week runway shows, Swim/Resort tradeshow (Hammock) , and swim fashion events.

MIAMI SWIM WEEK® -THE SHOWS HIGHLIGHTS

Miami Swim Week® - The Shows Official Venue Mondrian South Beach Miami Baia Beach Club Miami

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Miami Swim Week® 2026 Finds Exciting New Home at The Mondrian South Beach.

Miami Swim Week® is proud to announce its new official venue for the 2025 season: the iconic Mondrian South Beach Hotel. Set against the stunning backdrop of Biscayne Bay, this luxurious waterfront location will host state-of-the-art runway shows built over the hotel’s legendary pool deck, creating an unforgettable fashion experience.
Top designers from around the world will debut their latest swim and resort collections in a picture-perfect setting, merging high fashion with breathtaking Miami views.
While The Mondrian will serve as the central hub for runway presentations, guests can expect a full schedule of satellite events and exclusive experiences happening across Miami Beach and the surrounding city during the week.

Miami Swim Week® – The Shows 2025 Is Bigger, Better & Bolder With Over Twenty Satellite Locations All Around Miami Beach.

Miami Swim Week® – The Shows 2026, The Swim & Resort Wear event, returns to Miami Beach May 27- June 1, 2026, at the Mondrian South Beach. The largest festival of its kind in the world will feature over 50 events spanning 20+ satellite locations and a star-studded lineup of over 150 national and international designers, models, and celebrities. With a focus on giving back to the community, the organization is also introducing a new initiative: Miami Swim Week Cares, a movement redefining the intersection of fashion, sustainability, and social impact. 

miami Swim Wee® runway Show (DCSW)

What to Look Forward to at Miami Swim Week 2026?

Runway Shows

Runway Shows

Miami Swim Week® 2025 will showcase more than 60 exciting runway shows this season, taking place from May 28 to June 1 across South Beach.

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Swim Fit - Wellness

Swim Fit - Wellness

As part of the event’s growing wellness initiative, the Swim Fit program will feature a series of wellness and fitness activations from May 29 through June 1, promoting health, mindfulness, and movement.Gifting suites will be available to a curated VIP guest list provided by official Miami Swim Week® brand partners—offering exclusive access to premium products.

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Gifting

Gifting

Gifting suites will be available to a curated VIP guest list provided by official Miami Swim Week® brand partners—offering exclusive access to premium products..

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Splash Pop up

Splash Pop up

Splash, an exciting designer marketplace event happening on May 29 during Miami Swim Week® 2025. Featuring over 20 emerging fashion and beauty brands, this curated shopping experience is open to the public and celebrates creativity, discovery, and community engagement.

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Panel Discussions - Next Impact

Panel Discussions - Next Impact

On May 30, the Next Impact panel series will be at THE BASS  hosting thought leaders for discussions on AI in fashion, sustainability, wellness, and modern branding strategies.

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Influencer Dinners

Influencer Dinners

This year’s Swim Week will also include a range of influencer and content creator lounges, as well as curated receptions designed to drive engagement within the global fashion and creator community.

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Conscious Beauty Lounge

Conscious Beauty Lounge

Multiple conscious beauty lounges will offer complimentary product experiences and promote wellness-driven self-care routines in a luxurious setting.

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 Product Launches

Product Launches

Attendees can also expect a wave of innovative brand launches from both emerging and established fashion and beauty labels.

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Retail Showrooms

Retail Showrooms

Dedicated retail showrooms will be open to buyers and media throughout the week, providing a closer look at the season’s hottest collections.

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Designer Interviews

Designer Interviews

Media Days for Miami Swim Week® are scheduled for May 28 and May 29, where designers will be available for interviews and press engagements.

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Buyer Receptions

Buyer Receptions

A designer and buyer reception, hosted by the Hammock Show, will bring together key industry stakeholders in a chic networking setting.

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After-Parties

After-Parties

And of course, no Swim Week would be complete without nightlife—several official after-parties are planned across multiple venues in Miami, keeping the energy going well after the runways.

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Get Involved!

Explore how you can become part of Miami Swim Week, whether you're a fashion or beauty brand. Enhance your brand's visibility in key markets across the United States, Latin-Caribbean, and Europe, while gaining the opportunity to join the region’s dynamic creative community at the Miami Swim Week Hub. Expand your global reach and connect with influential industry leaders in one of the world's most vibrant fashion scenes.

Fashion Shows

Designers have the unique opportunity to showcase their collections across multiple prestigious events, including Miami Swim Week, New York Fashion Week, and Art Basel - Miami. These platforms offer unparalleled exposure to global audiences, industry professionals, and potential buyers, allowing designers to elevate their brand visibility and influence within the fashion world.

Trade Shows

Brands have the opportunity to showcase their collections at the Hammock Trade Show during Miami Swim Week, attracting both U.S. and international buyers. These trade shows are an excellent platform to launch your brand, build awareness, and prepare for wholesale distribution in the U.S. market, offering a direct pathway to connect with key industry decision-makers and expand your global reach

Marketing Hub

Backstage is Miami Swim Week's dedicated platform designed for designers, brands, agencies, media, models, and creatives to drive unprecedented marketing growth and engagement. It serves as a year-round hub that supports promotion and brand visibility beyond the runway, fostering one-on-one connections that are uniquely tailored to Miami Swim Week. Backstage offers exclusive features to elevate brand exposure, providing tools that are essential for success during the shows and throughout the year.

Experiential Events/Pop ups

We prioritize brand visibility and work to create opportunities that enhance brand awareness and drive sales. Through uniquely curated pop-ups and experiential events, we provide platforms that help brands engage directly with their target audience. The Splash event at Miami Swim Week is one such opportunity, offering brands the chance to network with consumers and industry professionals, fostering connections that promote sales and long-term brand growth.
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